This is B/A/I. A Frankfurt based design agency with a passion for building brands - creative, cultural and private sector.


B/A/I – Brand Architecture Institute – was founded in 2012 by Daniela Kupetz after many years in agency, corporate and university positions, i.a. Atelier Markgraph, Dr. Ing. h.c. F. Porsche AG, Technical University Darmstadt, Museum Angewandte Kunst, in the area of design consultation and management.


WDC FRM 2026

With “Design for Democracy. Atmospheres for a better life”, the city of Frankfurt with the RheinMain region applied for the title “World Design Capital” in 2026 and received the award given by the World Design Organization.

The aim is to work with citizens, students, scientists, architects and designers to promote design ideas for social, urban and cultural developments and thus strengthen the sustainable design of our region.

04.2021 – 11.2022
Project Management