B/A/I was founded in 2012 by Daniela Kupetz with a passion for building brands – in the creative, cultural and private sector – after many years in agency (Atelier Markgraph, Frankfurt), corporate (Dr. Ing. h.c. F. Porsche AG, Stuttgart) and university (Technical University Darmstadt) positions.

Co-Founder Design for Democracy / designfrm.de

With “Design for Democracy. Atmospheres for a better life”, the city of Frankfurt and the RhineMain region applied for the title “World Design Capital” in 2026 and received the award in 2023 given by the World Design Organization. The aim is to work with citizens, students, scientists, architects and designers to promote design ideas for social, urban and cultural developments and thus strengthen the sustainable design of our region.

Project Management 04/2021 – 11/2022
Design FRM gGmbH since 12/2022


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