Trade Fair Booth Shanghai


Right after the ISH booth in Frankfurt, BRAND ARCHITECTURE INSTITUTE in co-operation with brandmission was asked by AXENT Group China to design the next important trade fair for the sanitary industry at the KBC Show in Shanghai 2017. Followed by the 2018 KBC with 800 sqm. Innovation Area plus Showroom Area.

The booth design shows a strong framework with an illuminated brilliant white textile influenced by the AXENT logo letter X… Inside, various atmospheric scenarios show different worlds of bathing. The deeply blue future room presents the revolutionary digital mirror as a smart home control device – inspiring your start in the day.