Porsche Future Retail

German Design Council

BRAND ARCHITECTURE INSTITUTE in co-operation with the German Design Council developed several FUTURE RETAIL COMPETITIONS for exclusive companies looking for new concepts at the Point of Sale, e.g. DEUTSCHE BANK and PORSCHE AG.

PORSCHE AG / PORSCHE DEUTSCHLAND GmbH realized two of the award-winning concepts appointed by the jury.

PORSCHE AUF SYLT, designed by Designliga, is already today a fantastic example of an innovative customer contact point for the exclusive automotive brand.

„Designliga’s concept for the Porsche City Showroom of the future focuses on the perception of the car dealership as a brand centre, where both space and time are focused on bridging the gap between desire for a Porsche and its purchase.“ (Designliga)

Photographs courtesy of: Porsche Newsroom