CI Implementation for Porsche
The Porsche Corporate Architecture with its exclusive and timeless design shows persistence since more than 15 years. As straight forward as the Porsche car design, the retail concept was carried out world-wide with impressive consistency.
Only the interior design received an up-date within the last years, showing Porsche in a white and bright ambient with high-end color and trim units, the so called Fitting Lounge Area.
BRAND ARCHITECTURE INSTITUTE takes part in the consultancy process how to ‘up-date’ the existent Porsche facilities with the new CI equipment: furniture, in-build units, LED lighting concept, change of wall finishes etc. An individually designed interior layout provides full CI compliance on one side, and optimal retailer processes on the other side. Form follows function in all aspects.