Trade Fair Booth ISH Frankfurt

Axent Switzerland

The exclusive sanitary company AXENT Switzerland appointed BRAND ARCHITECTURE INSTITUTE – in co-operation with brandmission – to realise a trade fair booth including the digital content design & development for ISH 2017 in Frankfurt, the world’s leading trade fair for the bathroom experience, building services, energy, air-conditioning technology and renewable energies.

The design of the booth stand translates the brand design of AXENT into a sensual experience. Clear, reduced form-language and high-quality surfaces in combination with high-tech transfer the brand essence into an exclusive and innovative aspiration. Inside the “secret chamber” – in the centre of the product presentation – the customer can deep into an atmospheric world related to water and water toilets.

Photography: Ingmar Kurth, Birk Poßecker
Awards: ICONIC AWARDS 2017, GERMAN DESIGN AWARD 2018