Communication campaign Staedel Museum

SCHNEIDER+SCHUMACHER FRANKFURT | VIENNA | TIANJIN

With the extension of the Städel Museum the Frankfurt based architecture office schneider + schumacher – Frankfurt earned international acclaim once again.
Alongside developing communications for the Städel Museums the brief for Daniela Kupetz called for an international PR campaign across all media. In numerous publications, from the United States to China, from Scandinavia to South Africa, both print and online media reported on the Städel project.
Even prime-time news programs such as TAGESTHEMEN, TIME MAGAZINE and the LUFTHANSA MAGAZIN covered the project – reaching several million readers and viewers.

Photography: Norbert Miguletz