AXENT Switzerland, the exclusive sanitary company, appointed again BRAND ARCHITECTURE INSTITUTE – in co-operation with brandmission – to realise its trade fair booth including the digital content design & development for ISH 2019 in Frankfurt, the world’s leading trade fair for the bathroom experience, building services, energy, air-conditioning technology and renewable energies.

The world of AXENT is surrounded by a semi-transparent curtain, cocooning the new innovations and iconic products. Inside, the atmosphere of Swiss concrete reflects the precision of the products.

The large digital waterfall stands for the technology provider AXENT and brings pure power to the booth. BAI proudly welcomed one of the most important and well-known Chinese designers at the booth, Steve Leung. BAI will co-operate with his office in the future in regard to International design projects.

Photography: Ingmar Kurth