BRAND ARCHITECTURE INSTITUTE was founded 2012 by Daniela Kupetz, relying on a constantly growing team of Senior and Junior Architects, Brand Managers and Project Managing Partners.

Managing Directorate

After more than 15 years as an architect in a wide range of professional positions, Daniela established BRAND ARCHITECTURE INSTITUTE –  providing individual and customized services – not only as architects and designers, but as managers and communicators as well.

Her automotive passion she extended when being Head of Corporate Architecture at Dr. Ing. h.c. F. Porsche AG in Stuttgart for many years – implementing the worldwide Porsche CI – after designing and realizing Retail & Exhibition Design for International shows in Frankfurt and Chicago.


Volker Stengele | Managing Partner JLR # Mariam Alam | Senior Architect # Usman Tariq | Senior Architect # Jeet Sawant | Senior Architect # Siva Sephery | Senior Architect # Lana Jeries | Junior Architect # Saket Katkar | Senior Architect


More about Daniela

Daniela Kupetz graduated in Architecture at Darmstadt Technical University before relocating to Rome, where she worked for Massimilliano Fuksas. Moreover, she was online editor of the euro-design-guide and worked in interdisciplinary teams at Atelier Markgraph for a range of brand companies. She has been responsible for the realization of international trade-fair appearances.

At Dr. Ing. h.c. F. Porsche AG in Stuttgart, Daniela Kupetz was responsible for the worldwide implementation of the Porsche brand architecture – for showrooms and workshops. She took part in International Importer Conferences and organized International Corporate Design Workshops for all involved architects.

Establishing the Press Office in the Department of Architecture at Darmstadt Technical University Daniela Kupetz gained expertise in architecture communications. At schneider+schumacher, an international architectural company based in Frankfurt, she was responsible for the firm’s PR and its locations in Frankfurt, Vienna and Tianjin.

Finally, Daniela founded her own company BRAND ARCHITECTURE INSTITUTE….

She is renowned for her passion for architecture, communications, brands and enhancing companies’ outreach. Daniela Kupetz is married and has three sons.